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Top 5 ways to create an effective email marketing strategy

emailEmail Marketing is the most important aspect of your overall blog marketing strategy. According to the blogging experts it is very important to create an effective email marketing strategy to get favorable results from.It helps your blog or company to successfully engage your target readers. Email marketing is basically a commercial message to a group of people who use email. . It is meant to build loyalty, trust, or brand awareness among people. However, there are some effective email marketing strategies for your blog. Some of which are as follows:

  1. Email marketing provider:

Email marketing providers support your email marketing needs. Following are some of the email marketing providers. These providers will definitely help you to create an effective email marketing strategy.

  • AWeber

It is the best auto responder or email marketing for any business. Use auto responder to keep good relationship with your customers, prospects and followers. Simply sign up for using AWeber.

  • MailChimp

It is an email marketing service provider. It has 7 million users that collectively send over 10 billion emails through the service each month. Mostly humorous and chimp related graphics are included in this service provider. It is a web based application.

  • Constant Contact

It is an online marketing company that offers email marketing, social media marketing, event marketing primarily to small business and nonprofit organizations.

  1. Attract more relevant people:

People who show interest in your blog are most likely to be the reason of the success of your blog. Here are some creative ways to get people to opt-in to receive future messages:

  • Place a simple email newsletter signup form on every relevant page of your blog.
  • A link should be added in your email signature to remind recipients of your one-off emails to opt-in.
  • Add an opt-in field to your inquiry forms.

 

  1. Purpose of your message:

If you will start sending such messages that are irrelevant to your blog then it won’t give you any advantage. Rather sit and ponder upon the purpose of the message you are going to send to your users. Follow the below mentioned objectives to fulfill the needs of your message.

  • Other than the information initially submitted, get a lead.
  • Drive traffic to a new page or article on your blog.

 

  1. Relevant data:

Your data should be relevant. The messages that you send should be relevant and exactly to the point. Assess your current data to make sure you’re sending targeted communications. Use of simple data points like gender and location can consequently improve the subscriber experience. Try never to repeat the same promotional messages on social media that you are using in email. This is because the customers are looking for different information in each of those channels.

 

  1. Good subject line:

For an email to be attractive and persuasive, a great subject line is essential. Subject is necessary as well to avoid the emails from junk or spam mails.

  • Avoid spammy words like “guarantee”, “free” etc.
  • 50 characters are maximum.
  • Include your company or blog name.
  • Make it memorable, intriguing and actionable.

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About Emaad Qureshi